SANDISK, maker of the earth’s 2nd greatest-providing mp3 player (guiding Apple’s iPod) has began a new anti-iPod promotion marketing campaign. You'll be able to examine it intimately below:
In this article’s the hoopla in a nutshell. SanDisk is claimed to generally be porting Rockbox, an open up-resource OS for digital new music players (which supports many alternative mp3 https://en.search.wordpress.com/?src=organic&q=横断幕 products), on to its well known e200 mp3 player. To provide the subject to community consciousness, SanDisk has commenced releasing the in advance of-pointed out anti-iPod advertisements within an try and blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking motion. A person demonstrates a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and Yet another is of a man strung up in white iPod cables similar to a marionette, with the textual content: “Have you become an iPuppet?”
Ok, ok. Mp3 Competitors is fierce- I get it. SanDisk really wants to play rough- great by me. As far as I’m worried, open supply is sweet stuff, and there’s little doubt in my mind that SanDisk tends to make an excellent solution. Opposition is nice for capitalism and The customer. I’m not in this article to tout the technological prowess of 1 geek gadget about A different.
What I'll touch upon, however, is the character from the ads by themselves. I took a person evaluate these things and I’ll tell you at this moment that I’m not heading to switch from iPod to e200. You realize why? Mainly because as an iPod user, I sense like I’m being insulted. Hey, I’m not a sophisticated dude so I gained’t go into the whole nitty-gritty of “Apple makes you try this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Computer system and also the damn matter will work. That’s why I use it.
For my part, SanDisk’s full “revolutionary” advert solution, nevertheless provocative, is in the end misguided. For one thing, SanDisk gained’t gain me more than by insulting me and comparing me into a monkey, puppet, sheep, or every other style of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which makes no sense. For greater or for worse, people today acquire iPods simply because they Need to, not mainly because they’re forced to. Furthermore, Apple will allow its products and solutions to stand by themselves benefit and so they never ever insult individuals for not working with them. Whilst Apple has poked enjoyable at PCs in their own individual World-wide-web and TV strategies, it’s a significantly cry from SanDisk’s “Will you be an iPuppet?” strategy.
Maybe I’m an iPod consumer who’s having this total matter a bit as well personally. But When the e200 and Rockbox are so excellent, which I’m certain They can be, it's possible SanDisk should バナースタンド really just convey to us why and Allow the folks choose.
For all of SanDisk’s anti-iPod energy, Apple could conveniently fireplace again and say SanDisk remains #two, and 2nd place is the primary loser. Even when it’s accurate, It could be insulting, proper?