SANDISK, maker of the earth’s 2nd greatest-promoting mp3 player (guiding Apple’s iPod) has commenced a new anti-iPod marketing marketing campaign. You'll be able to read about it intimately below:
Below’s the hoopla within a nutshell. SanDisk is said to get porting Rockbox, an open up-resource OS for digital songs players (which supports numerous mp3 equipment), onto its well-liked e200 mp3 player. To deliver the make a difference to community consciousness, SanDisk has started out releasing the before-described anti-iPod advertisements within an make an effort to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations created to resemble posters for an underground groundbreaking motion. Just one demonstrates a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and Yet another is of a guy strung up in white iPod cables just like a marionette, While using the textual content: “Have you turn into an iPuppet?”
Alright, okay. Mp3 Opposition is fierce- I get it. SanDisk would like to Perform tough- fantastic by me. So far as I’m involved, open source is good stuff, and there’s little question in my mind that SanDisk will make an excellent products. Opposition is nice for capitalism and the consumer. I’m not listed here to tout the complex prowess of 1 geek gadget around A different.
What I'll touch upon, on the other hand, is the nature with the advertisements them selves. I took just one examine these things and I’ll tell you at this moment that I’m not likely to switch from iPod to e200. You realize why? Due to the fact as an iPod person, I really feel like I’m getting insulted. Hey, I’m not a complicated male so I gained’t go into The full nitty-gritty of “Apple would make you make this happen-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Computer system plus the damn matter is effective. That’s why I utilize it.
In my view, SanDisk’s complete “groundbreaking” ad strategy, having said that provocative, is ultimately misguided. For one thing, SanDisk gained’t gain me in excess of by insulting me and comparing me to the monkey, puppet, sheep, or some other form of farm animal. Next, SanDisk’s ads also evoke a political edge, which makes no sense. For much better or for worse, folks buy iPods as they Wish to, not mainly because they’re forced to. On top of that, Apple lets its merchandise to face on their own benefit and so they by no means insult persons for not making use of them. While Apple has poked enjoyment at PCs in their very own Net and television strategies, it’s a considerably 横断幕 cry from SanDisk’s “Are you currently an iPuppet?” solution.
Maybe I’m an iPod person who’s taking this entire factor somewhat way too Individually. But If your e200 and Rockbox are so fantastic, which I’m certain These are, perhaps SanDisk must just inform us why and let the folks come to a decision.
For all of SanDisk’s anti-iPod effort and hard work, Apple could simply fireplace again and say SanDisk remains to be #two, and 2nd location is the very first loser. Even though it’s legitimate, It could be insulting, proper?