SANDISK, maker of the world’s 2nd very best-marketing mp3 participant (driving Apple’s iPod) has started off a brand new anti-iPod promotion marketing campaign. You'll be able to examine it intimately here:
Listed here’s the hoopla within a nutshell. SanDisk is said to get porting Rockbox, an open-source OS for digital new music players (which supports many alternative mp3 units), on to its common e200 mp3 participant. To provide the subject to public consciousness, SanDisk has commenced releasing the just before-pointed out anti-iPod adverts within an try and blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations built to resemble posters for an underground groundbreaking motion. One demonstrates a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and Yet another is of a guy strung up in white iPod cables like a marionette, Together with the textual content: “Have you ever develop into an iPuppet?”
All right, all right. Mp3 competition is intense- I get it. SanDisk wishes to play rough- great by me. As far as I’m involved, open supply is sweet stuff, and there’s without doubt in my brain that SanDisk can make a very good products. Competitiveness is nice for capitalism and The customer. I’m not below to tout the technological prowess of one geek gadget more than One more.
What I will comment on, nevertheless, is 応援幕 the nature of the advertisements them selves. I took just one examine these items and I’ll tell you at this time which i’m not going to change from iPod to e200. You realize why? For the reason that as an iPod person, I experience like I’m remaining insulted. Hey, I’m not an advanced dude so I received’t go into The full nitty-gritty of “Apple tends to make you do this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Pc as well as the damn point functions. That’s why I utilize it.
In my opinion, SanDisk’s complete “innovative” advertisement approach, however provocative, is finally misguided. For something, SanDisk won’t gain me in excess of by insulting me and evaluating me to your monkey, puppet, sheep, or another sort of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is not sensible. For much better or for worse, men and women purchase iPods given that they Need to, not simply because they’re pressured to. Moreover, Apple makes it possible for its items to stand on their own benefit they usually under no circumstances insult persons for not employing them. Despite the fact that Apple has poked pleasurable at PCs in their own individual internet and television strategies, it’s a significantly cry from SanDisk’s “Are you presently an iPuppet?” method.
Potentially I’m an iPod person who’s using this total thing slightly way too personally. But If your e200 and Rockbox are so terrific, which I’m absolutely sure These are, perhaps SanDisk should just notify us why and Enable the individuals make your mind up.
For all of SanDisk’s anti-iPod effort and hard work, Apple could quickly fireplace again and say SanDisk remains #2, and 2nd put is the primary loser. Regardless of whether it’s legitimate, it would be insulting, appropriate?