SANDISK, maker of the globe’s 2nd finest-marketing mp3 player (driving Apple’s iPod) has commenced a whole new anti-iPod advertising campaign. It is possible to read about it in detail below:
Below’s the hoopla inside of a nutshell. SanDisk is alleged to become porting Rockbox, an open up-supply OS for digital audio gamers (which supports a variety of mp3 units), onto its well known e200 mp3 player. To bring the make any difference to community consciousness, SanDisk has begun releasing the ahead of-pointed out anti-iPod ads in an attempt to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations created to resemble posters for an underground innovative motion. One particular demonstrates a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and A different is of a guy strung up in white iPod cables just like a marionette, While using the textual content: “Have you turn into an iPuppet?”
Okay, ok. Mp3 Level of competition is intense- I get it. SanDisk wishes to Perform rough- high-quality by me. As far as I’m worried, open supply is sweet things, and there’s without doubt in my brain that SanDisk tends to make a fantastic product or service. Competitors is good for capitalism and The customer. I’m not right here to tout the technological prowess of one geek gadget above Yet another.
What I'll touch upon, on the other hand, is the nature of your advertisements on their own. I took a single evaluate these items and I’ll inform you at this moment that I’m not heading to change from iPod to e200. You understand why? Since being an iPod user, I truly feel like I’m becoming insulted. Hey, I’m not a sophisticated man so I won’t go into the whole nitty-gritty of “Apple will make you do that-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my computer as well as damn detail works. 垂れ幕 That’s why I utilize it.
In my view, SanDisk’s whole “groundbreaking” ad strategy, however provocative, is in the end misguided. For one thing, SanDisk gained’t win me about by insulting me and comparing me to the monkey, puppet, sheep, or any other form of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is unnecessary. For better or for worse, people purchase iPods mainly because they Need to, not because they’re compelled to. On top of that, Apple allows its products and solutions to face on their own benefit plus they never insult men and women for not making use of them. Although Apple has poked enjoyable at PCs in their own individual World-wide-web and television campaigns, it’s a significantly cry from SanDisk’s “Do you think you're an iPuppet?” technique.
Perhaps I’m an iPod user who’s having this total factor a bit also Individually. But If your e200 and Rockbox are so good, which I’m certain they are, maybe SanDisk ought to just notify us why and Allow the individuals determine.
For all of SanDisk’s anti-iPod exertion, Apple could simply fire back again and say SanDisk remains #2, and 2nd location is the first loser. Regardless of whether it’s real, it would be insulting, proper?