SANDISK, maker of the planet’s 2nd best-offering mp3 player (behind Apple’s iPod) has started off a different anti-iPod promoting marketing campaign. You can read about it http://edition.cnn.com/search/?text=横断幕 intimately in this article:
In this article’s the hoopla in a very nutshell. SanDisk is claimed for being porting Rockbox, an open-resource OS for electronic tunes gamers (which supports many various mp3 devices), on to its preferred e200 mp3 player. To provide the make a difference to general public consciousness, SanDisk has started releasing the prior to-mentioned anti-iPod advertisements within an try and blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground innovative movement. A person demonstrates a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and One more is of a man strung up in white iPod cables just like a marionette, Using the text: “Have you ever develop into an iPuppet?”
Okay, all right. Mp3 Competitors is fierce- I get it. SanDisk would like to Perform rough- good by me. As far as I’m concerned, open resource is good stuff, and there’s without doubt in my brain that SanDisk will make a great products. Levels of competition is good for capitalism and the consumer. I’m not right here to tout the complex prowess of one geek gadget above A different.
What I will comment on, having said that, is the nature of the ads on their own. I took one look at these things And that i’ll show you right this moment that I’m not likely to change from iPod to e200. You realize why? Mainly because being an iPod person, I really feel like I’m remaining insulted. Hey, I’m not a sophisticated dude so I won’t go into The entire nitty-gritty of “Apple would make you try this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Computer system along with the damn thing functions. That’s why I utilize it.
For my part, SanDisk’s whole “groundbreaking” advert approach, even so provocative, is in the long run misguided. For one thing, SanDisk gained’t win me more than by insulting me and comparing me to some monkey, puppet, sheep, or some other type of farm animal. Next, SanDisk’s ads also evoke a political edge, which is mindless. For much better or for worse, men and women acquire iPods as they Wish to, not since they’re pressured to. Additionally, Apple will allow its products and solutions to stand by themselves benefit plus they hardly ever insult folks for not here working with them. Although Apple has poked exciting at PCs in their unique Web and TV strategies, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” strategy.
Most likely I’m an iPod user who’s taking this whole issue somewhat way too Individually. But Should the e200 and Rockbox are so terrific, which I’m positive They may be, maybe SanDisk must just explain to us why and let the persons determine.
For all of SanDisk’s anti-iPod effort and hard work, Apple could very easily fireplace again and say SanDisk continues to be #2, and 2nd area is the initial loser. Even though it’s accurate, it would be insulting, right?