SANDISK, maker of the entire world’s 2nd best-promoting mp3 participant (at the rear of Apple’s iPod) has started a brand new anti-iPod promoting marketing campaign. It is possible to read about it in detail below:
Below’s the hoopla inside of a nutshell. SanDisk is said to get porting Rockbox, an open-supply OS for digital music gamers (which supports a variety of mp3 units), on to its common e200 mp3 participant. To deliver the make any difference to general public consciousness, SanDisk has began releasing the in advance of-stated anti-iPod adverts within an try and blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations built to resemble posters for an underground innovative movement. One reveals a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and An additional is of a guy strung up in white iPod cables like a marionette, Using the textual content: “Have you come to be an iPuppet?”
Ok, all right. Mp3 Competitors is intense- I get it. SanDisk hopes to Enjoy tough- good by me. So far as I’m anxious, open up resource is nice things, and there’s without doubt in my intellect that SanDisk would make a great merchandise. Competitors is good for capitalism and The patron. I’m not below to tout the technical prowess of 1 geek gadget more than A different.
What I'll comment 応援幕 on, nonetheless, is the character of your advertisements on their own. I took one evaluate these items and I’ll show you right now that I’m not heading to change from iPod to e200. You understand why? Due to the fact being an iPod consumer, I experience like I’m staying insulted. Hey, I’m not a sophisticated male so I received’t go into The entire nitty-gritty of “Apple tends to make you try this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my computer and also the damn thing performs. That’s why I utilize it.
In my opinion, SanDisk’s whole “revolutionary” ad technique, even so provocative, is ultimately misguided. For something, SanDisk gained’t acquire me in excess of by insulting me and evaluating me into a monkey, puppet, sheep, or another form of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For superior or for even worse, persons obtain iPods given that they Choose to, not because they’re pressured to. Moreover, Apple lets its products to face on their own merit and they never insult people for not making use of them. Even though Apple has poked entertaining at PCs in their own individual World wide web and TV campaigns, it’s a far cry from SanDisk’s “Are you presently an iPuppet?” approach.
Possibly I’m an iPod person who’s using this full point a little bit way too personally. But If your e200 and Rockbox are so great, which I’m confident They may be, maybe SanDisk should really just tell us why and Allow the folks choose.
For all of SanDisk’s anti-iPod exertion, Apple could very easily fire back and say SanDisk continues to be #two, and 2nd spot is the first loser. Regardless of whether it’s real, It might be insulting, proper?