SANDISK, maker of the earth’s 2nd best-marketing mp3 participant (powering Apple’s iPod) has started out a whole new anti-iPod advertising marketing campaign. You could read about it intimately here:
In this article’s the hoopla within a nutshell. SanDisk is said to be porting Rockbox, an open up-resource OS for electronic new music players (which supports a number of mp3 units), onto its well known e200 mp3 participant. To provide the make any difference to general public consciousness, SanDisk has started out releasing the just before-stated anti-iPod advertisements in an try and blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations created to resemble posters for an underground innovative movement. A single displays a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and A further is of a man strung up in white iPod cables like a marionette, While using the text: “Have you turn into an iPuppet?”
Alright, okay. Mp3 Level of competition is intense- I get it. SanDisk wishes to Participate in tough- wonderful by me. In terms of I’m involved, open resource is nice things, and there’s little question in my head that SanDisk would make a very good products. Opposition is good for capitalism and The customer. I’m not listed here to tout the specialized prowess of 1 geek gadget around Yet another.
What I will touch upon, nonetheless, is the character in the adverts them selves. I took one have a look at these items and I’ll tell you at this time which i’m not likely to switch from iPod to e200. You recognize why? Simply because as an iPod user, I truly feel like I’m being insulted. Hey, I’m not a complicated male so I won’t go into The entire nitty-gritty of “Apple would make you do that-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Computer 横断幕 system along with http://edition.cnn.com/search/?text=横断幕 the damn detail performs. That’s why I utilize it.
In my view, SanDisk’s total “groundbreaking” advert tactic, nevertheless provocative, is in the long run misguided. For something, SanDisk won’t get me more than by insulting me and evaluating me to your monkey, puppet, sheep, or some other type of farm animal. Next, SanDisk’s adverts also evoke a political edge, which makes no sense. For far better or for even worse, people today purchase iPods as they Choose to, not as they’re forced to. Furthermore, Apple makes it possible for its items to face on their own benefit and so they never ever insult folks for not utilizing them. While Apple has poked exciting at PCs in their own personal Web and TV strategies, it’s a considerably cry from SanDisk’s “Are you presently an iPuppet?” approach.
Maybe I’m an iPod person who’s using this full thing slightly also Individually. But Should the e200 and Rockbox are so good, which I’m certain They are really, possibly SanDisk ought to just notify us why and let the people determine.
For all of SanDisk’s anti-iPod hard work, Apple could effortlessly fireplace back again and say SanDisk is still #2, and 2nd place is the main loser. Even when it’s real, it would be insulting, correct?