SANDISK, maker of the world’s 2nd best-advertising mp3 participant (guiding Apple’s iPod) has began a brand new anti-iPod marketing marketing campaign. It is possible to read about it intimately here:
In this article’s the hoopla within a nutshell. SanDisk is alleged being porting Rockbox, an open-supply OS for digital audio players (which supports many alternative mp3 products), on to its well-liked e200 mp3 player. To convey the make a difference to general public タペストリー consciousness, SanDisk has started releasing the prior to-stated anti-iPod ads in an try and blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary motion. One particular exhibits a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and another is of a man strung up in white iPod cables just like a marionette, While using the textual content: “Have you ever become an iPuppet?”
Okay, okay. Mp3 Level of competition is intense- I get it. SanDisk desires to Perform rough- fantastic by me. As far as I’m worried, open up resource is nice things, and there’s without a doubt in my intellect that SanDisk would make a fantastic item. Levels of competition is nice for capitalism and The buyer. I’m not listed here to tout the technical prowess of one geek gadget more than Yet another.
What I'll comment on, even so, is the character from the adverts themselves. I took 1 check out these things and I’ll let you know at the moment that I’m not heading to switch from iPod to e200. You realize why? Due to the fact being an iPod user, I really feel like I’m getting insulted. Hey, I’m not a complicated person so I won’t go into The full nitty-gritty of “Apple makes you try this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Laptop plus the damn issue is effective. That’s why I utilize it.
In my opinion, SanDisk’s whole “groundbreaking” advertisement technique, having said that provocative, is eventually misguided. For another thing, SanDisk won’t earn me above by insulting me and comparing me to the monkey, puppet, sheep, or almost every other kind of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For greater or for worse, people acquire iPods since they Would like to, not as they’re pressured to. On top of that, Apple makes it possible for its merchandise to stand on their own advantage and so they never ever insult persons for not utilizing them. Despite the fact that Apple has poked pleasurable at PCs in their own individual Net and TV strategies, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” strategy.
Potentially I’m an iPod person who’s using this entire factor a bit as well Individually. But If your e200 and Rockbox are so wonderful, which I’m guaranteed They are really, probably SanDisk really should just convey to us why and let the people decide.
For all of SanDisk’s anti-iPod effort and hard work, Apple could effortlessly hearth again and say SanDisk is still #two, and 2nd put is the 1st loser. Whether or not it’s real, It will be insulting, suitable?