SANDISK, maker of the planet’s 2nd best-promoting mp3 participant (behind Apple’s iPod) has began a brand new anti-iPod advertising and marketing campaign. You may examine it intimately right here:
In this article’s the hoopla inside a nutshell. SanDisk is claimed being porting Rockbox, an open up-supply OS for electronic audio players (which supports a variety of mp3 equipment), onto its preferred e200 mp3 participant. To bring the make any difference to general public consciousness, SanDisk has started releasing the ahead of-talked about anti-iPod ads within an try to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations created to resemble posters for an underground groundbreaking motion. A person reveals a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and A further is of a guy strung up in white iPod cables just like a marionette, Together with the textual content: “Have you ever turn into an iPuppet?”
Ok, alright. Mp3 Level of competition is intense- I get it. SanDisk would like to Engage in rough- good by me. In terms of I’m concerned, open up source is nice stuff, and there’s without doubt in my mind that SanDisk makes a fantastic product or service. Competition is nice for capitalism and The patron. I’m not here to tout the complex prowess of one geek gadget above An additional.
What I will comment on, having said that, is the character from the ads by themselves. I took a person check out these items And that i’ll inform you at the moment that I’m not going to modify from iPod to e200. You recognize why? Since being an iPod user, I really feel like I’m getting insulted. Hey, I’m not a sophisticated male so I received’t go into the whole nitty-gritty of “Apple can make you do this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Personal computer and also the damn factor functions. That’s タペストリー why I use it.
For my part, SanDisk’s total “innovative” advertisement strategy, however provocative, is ultimately misguided. For something, SanDisk received’t earn me over by insulting me and comparing me to some monkey, puppet, sheep, or another kind of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is senseless. For superior or for worse, people invest in iPods because they Desire to, not as they’re forced to. In addition, Apple enables its goods to stand on their own benefit and so they by no means insult individuals for not making use of them. Even though Apple has poked enjoyment at PCs in their own individual Net and TV strategies, it’s a much cry from SanDisk’s “Will you be an iPuppet?” method.
Probably I’m an iPod person who’s having this whole issue a little bit much too Individually. But if the e200 and Rockbox are so fantastic, which I’m sure They can be, maybe SanDisk should really just inform us why and Enable the persons determine.
For all of SanDisk’s anti-iPod hard work, Apple could simply hearth again and say SanDisk is still #two, and 2nd position is the main loser. Regardless of whether it’s correct, it would be insulting, right?