SANDISK, maker of the earth’s 2nd most effective-marketing mp3 player (guiding Apple’s iPod) has commenced a different anti-iPod marketing campaign. You can read about it intimately listed here:
Right here’s the hoopla inside of a nutshell. SanDisk is said to become porting Rockbox, an open up-resource OS for digital tunes gamers (which supports a number of mp3 products), on to its preferred e200 mp3 player. To convey the issue to community consciousness, SanDisk has started out releasing the in advance of-mentioned anti-iPod adverts within an attempt to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground innovative motion. 1 shows a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and another is of a guy strung up in white iPod cables like a marionette, Using the text: “Have you grow to be an iPuppet?”
Alright, ok. Mp3 Opposition is intense- I get it. SanDisk desires to Participate in tough- high-quality by me. As far as I’m anxious, open up resource is sweet stuff, and there’s without doubt in my head that SanDisk can make a fantastic solution. Competition is nice for capitalism and The patron. I’m not listed here to tout the complex prowess of 1 geek gadget around Yet another.
What I will touch upon, however, is the character of the ads them selves. I took a single examine these items And that i’ll show you at this moment that I’m not heading to change from iPod to e200. You are aware of why? Due to the fact as an iPod person, I experience like I’m currently being insulted. Hey, I’m not a complicated dude so I gained’t go into the whole nitty-gritty of “Apple makes you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my computer as well as damn factor operates. That’s why I utilize it.
In my view, SanDisk’s total “innovative” advert technique, even so provocative, is finally misguided. For another thing, SanDisk won’t get me about by insulting me and comparing me to some monkey, puppet, sheep, or another kind of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is mindless. For much better or for even worse, folks obtain iPods given that they Need to, not simply because they’re forced to. Furthermore, Apple allows its products and solutions to stand by themselves benefit and so they in no way insult persons for not employing them. Despite the fact that Apple has poked enjoyment at PCs in their own individual World-wide-web and TV strategies, it’s a significantly cry from SanDisk’s “Are you presently an iPuppet?” solution.
Maybe I’m an iPod person who’s using this total thing somewhat much too personally. But In the event the e200 and Rockbox are so great, which I’m confident they are, possibly SanDisk need to just explain to us why and Allow the persons make your mind up.
For all of SanDisk’s anti-iPod exertion, Apple could 横断幕 quickly fire back again and say SanDisk remains #2, and 2nd area is the 1st loser. Whether or not it’s true, It might be insulting, suitable?