SANDISK, maker of the globe’s 2nd most effective-providing mp3 player (behind Apple’s iPod) has started off a brand new anti-iPod advertising marketing campaign. You may examine it intimately listed here:
Listed here’s the hoopla in a very nutshell. SanDisk is alleged being porting Rockbox, an open-supply OS for digital new music gamers (which supports a number of mp3 gadgets), onto its well-known e200 mp3 participant. To bring the subject to public consciousness, SanDisk has began releasing the ahead of-pointed out anti-iPod adverts within an make an effort to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground innovative motion. Just one reveals a monkey sporting the iPod earbuds with のぼり the line “Will you be an iChimp?”, and A different is of a man strung up in white iPod cables like a marionette, Using the text: “Have you ever turn out to be an iPuppet?”
Alright, ok. Mp3 competition is fierce- I get it. SanDisk desires to Perform rough- high-quality by me. In terms of I’m concerned, open supply is nice stuff, and there’s little doubt in my head that SanDisk would make a fantastic product. Competitiveness is good for capitalism and The customer. I’m not below to tout the technical prowess of 1 geek gadget more than A different.
What I will touch upon, even so, is the character in the ads them selves. I took 1 check out this stuff And that i’ll show you at this time which i’m not heading to switch from iPod to e200. You recognize why? Since as an iPod person, I really feel like I’m currently being insulted. Hey, I’m not a complicated male so I gained’t go into the whole nitty-gritty of “Apple tends to make you do this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my computer plus the damn point works. That’s why I utilize it.
For my part, SanDisk’s whole “revolutionary” ad solution, nonetheless provocative, is eventually misguided. For one thing, SanDisk gained’t gain me more than by insulting me and evaluating me to the monkey, puppet, sheep, or almost every other form of farm animal. Next, SanDisk’s ads also evoke a political edge, which is mindless. For much better or for worse, folks invest in iPods since they WANT TO, not since they’re forced to. Also, Apple lets its merchandise to face by themselves merit they usually never ever insult people today for not utilizing them. Whilst Apple has poked entertaining at PCs in their particular World-wide-web and TV campaigns, it’s a considerably cry from SanDisk’s “Are you currently an iPuppet?” method.
Most likely I’m an iPod user who’s getting this entire thing a little bit much too personally. But If your e200 and Rockbox are so fantastic, which I’m sure They are really, maybe SanDisk should really just notify us why and Permit the persons come to a decision.
For all of SanDisk’s anti-iPod exertion, Apple could easily fire back and say SanDisk continues to be #two, and 2nd area is the primary loser. Whether or not it’s correct, It might be insulting, ideal?