SANDISK, maker of the entire world’s 2nd best-offering mp3 player (at the rear of Apple’s iPod) has commenced 懸垂幕 a different anti-iPod marketing marketing campaign. You could examine it intimately here:
Right here’s the hoopla inside of a nutshell. SanDisk is said to get porting Rockbox, an open up-source OS for digital tunes players (which supports many different mp3 equipment), on to its well-known e200 mp3 player. To convey the subject to community consciousness, SanDisk has started off releasing the before-mentioned anti-iPod advertisements within an try to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations created to resemble posters for an underground groundbreaking motion. 1 reveals a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and Yet another is of a man strung up in white iPod cables just like a marionette, With all the text: “Have you grow to be an iPuppet?”
All right, alright. Mp3 Competitors is fierce- I get it. SanDisk hopes to Engage in rough- wonderful by me. So far as I’m anxious, open up source is good things, and there’s without a doubt in my brain that SanDisk can make a superb product. Competition is nice for capitalism and The patron. I’m not listed here to tout the specialized prowess of one geek gadget above another.
What I will touch upon, on the other hand, is the nature in the ads themselves. I took one check out these items and I’ll let you know today that I’m not likely to modify from iPod to e200. You already know why? Mainly because being an iPod consumer, I feel like I’m staying insulted. Hey, I’m not a complicated person so I received’t go into the whole nitty-gritty of “Apple makes you make this happen-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Computer system plus the damn factor performs. That’s why I use it.
In my opinion, SanDisk’s total “innovative” advertisement approach, having said that provocative, is ultimately misguided. For something, SanDisk received’t win me more than by insulting me and comparing me to some monkey, puppet, sheep, or any other style of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is not sensible. For far better or for worse, people today get iPods as they Choose to, not as they’re forced to. Moreover, Apple enables its products and solutions to face by themselves merit they usually by no means insult people today for not using them. Even though Apple has poked enjoyable at PCs in their own personal Online and TV strategies, it’s a significantly cry from SanDisk’s “Are you presently an iPuppet?” technique.
Possibly I’m an iPod person who’s having this whole point a little bit much too Individually. But In the event the e200 and Rockbox are so excellent, which I’m confident they are, it's possible SanDisk really should just convey to us why and Permit the persons make a decision.
For all of SanDisk’s anti-iPod effort, Apple could simply fire back again and say SanDisk is still #2, and 2nd position is the primary loser. Whether or not it’s accurate, It could be insulting, ideal?