SANDISK, maker of the whole world’s 2nd greatest-offering mp3 player (powering Apple’s iPod) has began a whole new anti-iPod promoting marketing campaign. You may read about it in detail in this article:
Listed here’s the hoopla within a nutshell. SanDisk is claimed to become porting Rockbox, an open up-resource OS for electronic new music players (which supports many various mp3 equipment), onto its preferred e200 mp3 participant. To deliver the matter to community consciousness, SanDisk has started releasing the ahead of-talked about anti-iPod ads within an try and blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground innovative movement. A single displays a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and another is of a man strung up in white iPod cables just like a marionette, With all the textual content: “Have you come to be an iPuppet?”
Ok, alright. Mp3 Opposition is intense- I get it. SanDisk wants to Engage in tough- wonderful by me. In terms of I’m worried, open source is sweet things, and there’s without a doubt in my head that SanDisk makes a very good product. Level of competition is nice for capitalism and The customer. I’m not below to tout the complex prowess of one geek gadget in excess of One more.
What I will comment on, however, is the character in the ads themselves. I took just one check out this stuff And that i’ll inform you at this moment which i’m not heading to switch from iPod to e200. You are aware of why? For the reason that as an iPod user, I truly feel like I’m becoming insulted. Hey, I’m not a complicated man so I gained’t go into The full nitty-gritty of “Apple helps make you do that-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Computer system as well as damn point performs. That’s why I use it.
In my view, SanDisk’s entire “groundbreaking” ad approach, however provocative, is eventually misguided. For one thing, SanDisk won’t gain me above by insulting me and comparing me to some monkey, puppet, sheep, or every other style of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is not sensible. For better or for worse, people invest in iPods because they Would like to, not simply because they’re compelled to. On top of that, Apple will allow its solutions to stand by themselves merit and they under no circumstances insult people for not utilizing them. While Apple has poked exciting at PCs in their unique Web and television campaigns, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” approach.
Maybe I’m an iPod user who’s taking this complete issue a little bit as well personally. But When the e200 and Rockbox are so terrific, which I’m confident They may be, it's possible SanDisk should really just inform us why and 垂れ幕 Allow the men and women choose.
For all of SanDisk’s anti-iPod effort, Apple could conveniently fire back and say SanDisk continues to be #2, and 2nd position is the 1st loser. Even when it’s legitimate, It will be insulting, appropriate?