SANDISK, maker of the world’s 2nd very best-selling mp3 participant (powering Apple’s iPod) has commenced a fresh anti-iPod advertising and marketing marketing campaign. You are able to read about it intimately here:
Listed here’s the hoopla inside of a nutshell. SanDisk is claimed being porting Rockbox, an open up-resource OS for digital tunes players (which supports numerous mp3 equipment), on to its well-liked e200 mp3 participant. To convey the make any difference to general public consciousness, SanDisk has began releasing the prior to-talked about anti-iPod advertisements within an try and blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking movement. A single exhibits a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and A different is of a man 懸垂幕 strung up in white iPod cables just like a marionette, With all the textual content: “Have you turn out to be an iPuppet?”
All right, all right. Mp3 Level of competition is intense- I get it. SanDisk wishes to Perform tough- great by me. So far as I’m involved, open up source is sweet stuff, and there’s little doubt in my brain that SanDisk will make a great products. Competitors is nice for capitalism and The buyer. I’m not in this article to tout the technical prowess of one geek gadget more than An additional.
What I'll comment on, even so, is the nature of your advertisements them selves. I took a single have a look at these items And that i’ll tell you at the moment which i’m not heading to modify from iPod to e200. You already know why? Due to the fact as an iPod consumer, I really feel like I’m currently being insulted. Hey, I’m not a sophisticated male so http://www.bbc.co.uk/search?q=横断幕 I won’t go into The complete nitty-gritty of “Apple will make you make this happen-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer plus the damn matter functions. That’s why I utilize it.
For my part, SanDisk’s complete “revolutionary” ad solution, nonetheless provocative, is finally misguided. For another thing, SanDisk received’t gain me over by insulting me and comparing me into a monkey, puppet, sheep, or almost every other style of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is not sensible. For superior or for even worse, people acquire iPods mainly because they WANT TO, not since they’re forced to. On top of that, Apple allows its solutions to face by themselves merit they usually in no way insult men and women for not using them. While Apple has poked exciting at PCs in their own personal World-wide-web and television campaigns, it’s a considerably cry from SanDisk’s “Have you been an iPuppet?” strategy.
Potentially I’m an iPod consumer who’s using this whole factor slightly too Individually. But In the event the e200 and Rockbox are so terrific, which I’m confident They can be, maybe SanDisk really should just convey to us why and Permit the persons decide.
For all of SanDisk’s anti-iPod effort, Apple could easily fire back and say SanDisk is still #2, and 2nd position is the primary loser. Whether or not it’s true, It will be insulting, right?