SANDISK, maker of the planet’s 2nd most effective-advertising mp3 player (powering Apple’s iPod) has begun a fresh anti-iPod marketing campaign. It is possible to examine it intimately right here:
Listed here’s the hoopla in a very nutshell. SanDisk is said being porting Rockbox, an open-resource OS for digital songs gamers (which supports a variety of mp3 units), on to its well known e200 mp3 participant. To convey the matter to public consciousness, SanDisk has started off releasing the in advance of-stated anti-iPod ads in an try to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary movement. Just one displays a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and A further is of a man strung up in white iPod cables like a marionette, Together with the text: “Have you become an iPuppet?”
All right, all right. Mp3 Levels of competition is fierce- I get it. SanDisk really wants to Engage in rough- wonderful by me. So far as I’m worried, open source is sweet stuff, and there’s no doubt in my mind that SanDisk will make an excellent item. Level of competition is nice for capitalism and The buyer. I’m not below to tout the complex prowess of one geek gadget about A different.
What I'll comment on, nonetheless, is the nature of your ads by themselves. I took just one evaluate these things and I’ll inform you at this time that I’m not going to modify from iPod to e200. You are aware of why? Due to the fact as an iPod person, I truly feel like I’m staying insulted. Hey, I’m not a sophisticated guy so I won’t go into The complete nitty-gritty of “Apple tends to make you try this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Pc and also the damn matter will work. That’s why I utilize it.
In my view, SanDisk’s entire “innovative” ad method, however provocative, is ultimately misguided. For something, SanDisk won’t gain me about by insulting me and evaluating me to a monkey, puppet, sheep, or some other type of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is mindless. For much better or for worse, folks buy iPods mainly because they Need to, not since they’re forced to. Also, Apple allows its goods to face on their own benefit they usually in no way insult persons for not working with them. Although Apple has poked enjoyment at PCs in their 垂れ幕 particular Web and TV strategies, it’s a significantly cry from SanDisk’s “Do you think you're an iPuppet?” method.
Maybe I’m an iPod person who’s getting this entire detail somewhat also Individually. But If your e200 and Rockbox are so fantastic, which I’m confident They may be, possibly SanDisk really should just tell us why and let the individuals determine.
For all of SanDisk’s anti-iPod exertion, Apple could quickly hearth back and say SanDisk remains to be #two, and 2nd area is the primary loser. Regardless of whether it’s correct, It will be insulting, appropriate?