SANDISK, maker of the planet’s 2nd most effective-providing mp3 player (behind Apple’s iPod) has begun a whole new anti-iPod promoting campaign. You could examine it intimately listed here:
Listed here’s the hoopla inside of a nutshell. SanDisk is alleged to get porting Rockbox, an open-resource 横断幕 OS for digital songs players (which supports a variety of mp3 devices), on to its popular e200 mp3 player. To bring the subject to general public consciousness, SanDisk has begun releasing the ahead of-stated anti-iPod adverts within an try to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground innovative motion. Just one exhibits a monkey sporting the iPod earbuds with the line “Do you think http://www.bbc.co.uk/search?q=横断幕 you're an iChimp?”, and A further is of a man strung up in white iPod cables similar to a marionette, With all the textual content: “Have you ever turn into an iPuppet?”
Ok, okay. Mp3 Opposition is fierce- I get it. SanDisk would like to Enjoy tough- fine by me. So far as I’m involved, open up source is good stuff, and there’s no doubt in my head that SanDisk can make a superb products. Competitors is nice for capitalism and The patron. I’m not here to tout the specialized prowess of 1 geek gadget over One more.
What I'll comment on, even so, is the character of the ads on their own. I took a person have a look at these items And that i’ll inform you at this time which i’m not likely to change from iPod to e200. You realize why? Because as an iPod user, I truly feel like I’m staying insulted. Hey, I’m not a complicated guy so I received’t go into The complete nitty-gritty of “Apple can make you do this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer as well as damn point performs. That’s why I use it.
For my part, SanDisk’s total “innovative” advert technique, however provocative, is in the long run misguided. For something, SanDisk gained’t get me about by insulting me and evaluating me into a monkey, puppet, sheep, or almost every other type of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is unnecessary. For greater or for worse, individuals buy iPods since they Need to, not as they’re forced to. In addition, Apple enables its goods to face on their own benefit they usually by no means insult persons for not utilizing them. Despite the fact that Apple has poked enjoyable at PCs in their particular World-wide-web and TV strategies, it’s a much cry from SanDisk’s “Will you be an iPuppet?” strategy.
Potentially I’m an iPod user who’s having this total thing a little also Individually. But In the event the e200 and Rockbox are so terrific, which I’m absolutely sure They may be, perhaps SanDisk ought to just explain to us why and Permit the folks decide.
For all of SanDisk’s anti-iPod exertion, Apple could conveniently fire again and say SanDisk continues to be #two, and 2nd location is the main loser. Whether or not it’s true, It could be insulting, suitable?